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Ross launched her eponymous company, KARA ROSS NEW YORK, in 2003 with the vision to create jewelry that has character and imagination. The company debuted with a stunning Fine Jewelry Collection, which received rave reviews from editors and clients alike. In 2014, Ross redesigned her own engagement ring which sparked an idea to create a brand that surrounds and supports a cause which she strongly believe in – women’s empowerment. In 2015, she launched DIAMONDS UNLEASHED whose mission is to inspire women’s self-worth and create educational opportunities for girls, because if you provide a girl with an education it not only changes her world, but the world of those around her. 100 percent of the net profits from the sale of products and sponsorships is donated to organizations that provide educational scholarships for girls.