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THE COOL HOUR - Exploring the worlds of fashion + culture + inspiration, The Cool Hour is an online destination for the creative cool. We are a new creative collective based out of Los Angeles, CA that is independently run, on a pursuit to find what’s next for the 21st century girl and boy. We feature the latest in lookbooks, collections and trends, as well as surface underground and yet-to-be-known brands and designers from around the world. Our curated shopping selection is a collection of new season pieces from some our favorite designers and brands.